PR in the 21st century

Guy Kawasaki has been facilitating a fascinating discussion on public relations. It started when he posted material from a PR person about "The Top Ten Reasons Why PR Doesn't Work." Unfortunately, several of the reasons the PR person put forth seemed to boil down to "because the clients are dim and clueless."

Needless to say, this got quite a few comments. The CEO of the tech company Redfin sent Guy his top 10 reasons why a company should do its own PR.

Both posts, and most of the comments, are recommended reading.