The lonely marketer

As part of my work for a particular client, I follow the trade press for a certain segment of the marketing field. Each week I get a few dozen email newsletters about marketing, many of them offering tips as a lure to check out a particular blog.

This morning MarketingProfs sent Get to the Po!nt: Small Business Secrets in 60 Seconds, with three tips from Patrick Schaber, who writes The Lonely Marketer blog. Not only were all three tips brilliant, but each could be easily adapted to small groups in very large businesses -- even to volunteer groups or boards.

After clicking through so many newsletter tips that fall into the "been there, done that" category, it was startling and delightful to come across these gems.